{"id":1520,"date":"2010-10-11T01:00:33","date_gmt":"2010-10-11T01:00:33","guid":{"rendered":"http:\/\/hotel-lobbyists.com\/blog\/?p=100"},"modified":"2010-10-11T01:00:33","modified_gmt":"2010-10-11T01:00:33","slug":"junior-sales-managers","status":"publish","type":"post","link":"http:\/\/hotel-lobbyists.com\/index.php\/2010\/10\/11\/junior-sales-managers\/","title":{"rendered":"Junior Sales Managers Given Government Market"},"content":{"rendered":"

\"\"<\/a>Outside of the Washington, DC area, I\u2019ve found it a common mistake that hotels make \u2013 sticking the government market to their newest, greenest sales manager.\u00a0 I know full well this strategy as I was the beneficiary of such a decision back in 2001 when new and green were my middle names.\u00a0 The decision here is clearly based on room rate.\u00a0 The government rate is often among the lower rates that a hotel considers and since there is literally less value placed on the business, it\u2019s deemed a lower risk to have a junior sales person stumble their way around the segment.<\/p>\n

It\u2019s a mistake, however.\u00a0 Savvy hotels, and those hotels accustomed to a high volume of government business, know this.\u00a0 It\u2019s why you might encounter someone in the Washington, DC market who has represented their hotel, or has at least been in the market, for more than twenty years.\u00a0 The reason it\u2019s a mistake is because there are a number of quirks and intricacies to the market that make it unique.\u00a0 Those who know these specialties well will thrive in the market and that comes with experience.\u00a0<\/p>\n

There\u2019s also a good amount of loyalty in the government sector.\u00a0 While hotel sales personnel turnover at a higher rate than most industries, government employees turnover far less.\u00a0 This converse dynamic can be frustrating to the government meeting planner but those hotels that have the courage to assign a more seasoned and experienced sales person to the government market are sure to have the upper hand.\u00a0 They can also use these veteran sales people to train their younger members so that they\u2019re well prepared for the market\u2019s particulars when it\u2019s their time to shine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Outside of the Washington, DC area, I\u2019ve found it a common mistake that hotels make \u2013 sticking the government market to their newest, greenest sales manager.\u00a0 I know full well this strategy as I was the beneficiary of such a decision back in 2001 when new and green were my middle names.\u00a0 The decision here […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"\nJunior Sales Managers Given Government Market - hotel-lobbyists.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-lobbyists.com\/index.php\/2010\/10\/11\/junior-sales-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Junior Sales Managers Given Government Market - 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