{"id":1535,"date":"2011-02-14T18:52:15","date_gmt":"2011-02-14T18:52:15","guid":{"rendered":"http:\/\/hotel-lobbyists.com\/blog\/?p=236"},"modified":"2011-02-14T18:52:15","modified_gmt":"2011-02-14T18:52:15","slug":"getting-a-deal","status":"publish","type":"post","link":"http:\/\/hotel-lobbyists.com\/index.php\/2011\/02\/14\/getting-a-deal\/","title":{"rendered":"Getting a Deal"},"content":{"rendered":"

\"\"<\/a>Consumers want\u00a0deals \u2013 even when that deal doesn’t necessarily translate to direct savings.\u00a0Savvy marketers know this very well, and it\u2019s the reason that One Day Sales are so successful.\u00a0 Of course prices are raised the night before to accommodate the sale.\u00a0 It\u2019s quite rate a retail establishment would really take a loss on selling perfectly new merchandise.\u00a0\u00a0<\/p>\n

In the hotel industry there are lot of ways to enhance the buying experience for end users looking for a deal.\u00a0 For one, packaging in added values into the room rate.\u00a0 When a rate includes the cost of parking, or breakfast, or internet \u2013 the idea that the traveler won\u2019t then again have to reach into his pocket to pay for something one he\u2019s on site, is brilliant.\u00a0 The hotel can collect a higher room rate, in most cases, and the traveler equates the conveniences to getting a deal.\u00a0 Hotels are also now offering substantial discounts for guests willing to prepay their stay.\u00a0 The savings can be rather notable, but the guest won\u2019t be able to make any changes or cancellations to the reservation.\u00a0 In many ways, this is what the consumers are already accustomed to doing with their airfare \u2013 it\u2019s only natural it\u2019s now done with hotels.\u00a0<\/p>\n

On the group side, hotels can accomplish the same things.\u00a0 Rebates to the master account, overnight room rates subsidizing meeting costs, meeting room rental covering coffee service, these are all conveniences which don’t necessarily effect the hotel’s profit margin, but are deals in the eyes of the consumer because it changes the way they pay.\u00a0\u00a0In some cases, there really is added value for the customer, and that\u2019s critical.\u00a0 But in most cases, the customer is willing to pay just about the same as they ordinarily would for the extra conveniences the hotel has packaged.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers want\u00a0deals \u2013 even when that deal doesn’t necessarily translate to direct savings.\u00a0Savvy marketers know this very well, and it\u2019s the reason that One Day Sales are so successful.\u00a0 Of course prices are raised the night before to accommodate the sale.\u00a0 It\u2019s quite rate a retail establishment would really take a loss on selling perfectly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"\nGetting a Deal - hotel-lobbyists.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/hotel-lobbyists.com\/index.php\/2011\/02\/14\/getting-a-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting a Deal - hotel-lobbyists.com\" \/>\n<meta property=\"og:description\" content=\"Consumers want\u00a0deals \u2013 even when that deal doesn’t necessarily translate to direct savings.\u00a0Savvy marketers know this very well, and it\u2019s the reason that One Day Sales are so successful.\u00a0 Of course prices are raised the night before to accommodate the sale.\u00a0 It\u2019s quite rate a retail establishment would really take a loss on selling perfectly […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/hotel-lobbyists.com\/index.php\/2011\/02\/14\/getting-a-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"hotel-lobbyists.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-14T18:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/hotel-lobbyists.com\/blog\/wp-content\/uploads\/2011\/03\/sale_21378.jpg\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/hotel-lobbyists.com\/index.php\/2011\/02\/14\/getting-a-deal\/\",\"url\":\"http:\/\/hotel-lobbyists.com\/index.php\/2011\/02\/14\/getting-a-deal\/\",\"name\":\"Getting a Deal - 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