{"id":1521,"date":"2010-10-18T01:02:22","date_gmt":"2010-10-18T01:02:22","guid":{"rendered":"http:\/\/hotel-lobbyists.com\/blog\/?p=103"},"modified":"2010-10-18T01:02:22","modified_gmt":"2010-10-18T01:02:22","slug":"smell-affects-buying-decisions","status":"publish","type":"post","link":"https:\/\/hotel-lobbyists.com\/index.php\/2010\/10\/18\/smell-affects-buying-decisions\/","title":{"rendered":"How Smell Can Affect Buying Decisions"},"content":{"rendered":"<p><a href=\"http:\/\/hotel-lobbyists.com\/blog\/wp-content\/uploads\/2010\/10\/MCHM00388_00001.gif\"><\/a><a href=\"http:\/\/hotel-lobbyists.com\/blog\/wp-content\/uploads\/2010\/10\/MCHM00388_000011.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-173\" title=\"MCHM00388_0000[1]\" src=\"http:\/\/hotel-lobbyists.com\/blog\/wp-content\/uploads\/2010\/10\/MCHM00388_000011.gif\" alt=\"\" width=\"174\" height=\"175\" \/><\/a>Westins have mastered it.\u00a0 I can smell a Westin a mile away.\u00a0 And the Wynn Las Vegas?\u00a0 I liked the scent in their lobby so much, that I would routinely invent things to inquire with their concierge just to spend extra time there.\u00a0 I so much as purchased their scent (Asian Rain incidentally) in an oil diffuser so my home could smell like it forever.<!--more--><\/p>\n<p>Hotels must consider that scent, and all senses really, have a huge impact on customer\u2019s buying decisions.\u00a0 And smell is the newest sense to gain marketer\u2019s focus.\u00a0 Hotels have long relied on their lobby\u2019s appearance.\u00a0 The trendiest hotels favor simplicity and sleekness over ornate d\u00e9cor and brass.\u00a0 And this will continue to evolve.\u00a0 Next, hotels embraced the sounds of their public space.\u00a0 Classical music, and infamous Muzak has been phased out and tranquil spa and infectious beats are the norm. \u00a0<\/p>\n<p>And now, more than ever, the finest hotels are focusing on the nose.\u00a0 A fine smell has the ability to inspire creativity and productivity, elevate one\u2019s mood, and ease one\u2019s stress.\u00a0 Despite our best intentions, travel usually adds stress to our lives and if something so simple as a scent can reduce that, every hotel should be in the smell business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Westins have mastered it.\u00a0 I can smell a Westin a mile away.\u00a0 And the Wynn Las Vegas?\u00a0 I liked the scent in their lobby so much, that I would routinely invent things to inquire with their concierge just to spend extra time there.\u00a0 I so much as purchased their scent (Asian Rain incidentally) in an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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