{"id":343,"date":"2011-07-18T19:32:28","date_gmt":"2011-07-18T19:32:28","guid":{"rendered":"http:\/\/hotel-lobbyists.com\/blog\/?p=343"},"modified":"2011-07-18T19:32:28","modified_gmt":"2011-07-18T19:32:28","slug":"appointment-based-shows","status":"publish","type":"post","link":"https:\/\/hotel-lobbyists.com\/index.php\/2011\/07\/18\/appointment-based-shows\/","title":{"rendered":"Appointment Based Shows"},"content":{"rendered":"

\"\"<\/a>There\u2019s a trend in the meetings industry that has come on strong in the last few years, away from the traditional tradeshow format, and towards appointment based reverse tradeshows and hosted buyer programs.\u00a0<\/p>\n

There may always be a place for the tried and true 10×10 booths and large exhibition halls.\u00a0 It\u2019s a great place for brands to gain exposure and to meet and greet new prospective clients.\u00a0 But it may not be the best place anymore to close business and learn intimate details of client needs.Appointment based shows where the planner sits in a booth or a table and has the opportunity to meet with suppliers for whom they might directly have business, can have a far more reaching impact.\u00a0 Perhaps there are as many as twenty appointments in a day for whom I might have business for fifteen.\u00a0 I\u2019ve now sent fifteen suppliers home with prospective business.\u00a0 And if that ratio holds, each of those suppliers went home with some lead from seventy five percent of the planners with whom they had appointments.\u00a0 This is a very fruitful day and far exceeds the ratio one could ever hope to achieve standing in a tradeshow booth.\u00a0 Plus, no one felt as if their time was wasted.\u00a0 And for those five suppliers for whom I don\u2019t currently have business, maybe I just might next year, or next month, or next week.<\/p>\n

The other trend that\u2019s infiltrated the market and has been wholly positive for qualified planners, are the hosted buyer shows.\u00a0 For planners who are able to take advantage and accept these tremendous opportunities, the suppliers completely subsidize the travel and registration costs for the planner.\u00a0 Show operators must be careful to vet the planners thoroughly so as not to bring in a slew of unqualified buyers, but if done properly, only those planners who can provide suppliers with a real return on their investment will be there.\u00a0 In the end, this type of investment, while in many cases more costly than the standard trade show, is a much better and much more targeted use of dwindling marketing funds.<\/p>\n

Traditional tradeshows may be on the way out these days, particularly as suppliers have less and less money to spend.\u00a0 As a planner, I\u2019m grateful for this ever increasing trend because just as supplier\u2019s time money is valuable, so too is the time and money of a planner.\u00a0 And this goes a long way towards making both sides happy.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a trend in the meetings industry that has come on strong in the last few years, away from the traditional tradeshow format, and towards appointment based reverse tradeshows and hosted buyer programs.\u00a0 There may always be a place for the tried and true 10×10 booths and large exhibition halls.\u00a0 It\u2019s a great place for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[],"yoast_head":"\nAppointment Based Shows - hotel-lobbyists.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-lobbyists.com\/index.php\/2011\/07\/18\/appointment-based-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Appointment Based Shows - hotel-lobbyists.com\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a trend in the meetings industry that has come on strong in the last few years, away from the traditional tradeshow format, and towards appointment based reverse tradeshows and hosted buyer programs.\u00a0 There may always be a place for the tried and true 10×10 booths and large exhibition halls.\u00a0 It\u2019s a great place for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-lobbyists.com\/index.php\/2011\/07\/18\/appointment-based-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"hotel-lobbyists.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-18T19:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/hotel-lobbyists.com\/blog\/wp-content\/uploads\/2011\/08\/BuyerConnect.jpg\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotel-lobbyists.com\/index.php\/2011\/07\/18\/appointment-based-shows\/\",\"url\":\"https:\/\/hotel-lobbyists.com\/index.php\/2011\/07\/18\/appointment-based-shows\/\",\"name\":\"Appointment Based Shows - 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